The Paisley’s UK City of Culture 2021 ambitions had a resounding public show of support at the launch of a new drive to let everyone connected to the town take their place at the heart of the bid.
The For Paisley 2021 campaign aims to give everybody in Paisley, Renfrewshire and beyond the chance to share what they love about the town and fly the flag for the culture bid.
It includes a brand book including posters, logos, email signature, and key cultural facts about the bid and the town. You can download the Brand Toolkit and details of how you can get involved are here
The aim is for anybody with an interest in the City of Culture bid to find out how they can be part of it and access all the material they need to showcase their support For Paisley 2021 and develop their own bid campaign.
The campaign was launched in the town’s High Street by Councillor Mark Macmillan, chair of the Paisley 2021 partnership board, and Paisley 2021 Bid Director Jean Cameron.
They were joined by community groups, people from the local cultural scene, local business group Paisley First, pupils from local secondary Gleniffer High School, and town centre businesses including Linda Nutini, owner of Castelvecchi chip shop and mum of singing star Paolo.
The lunchtime launch included a giant Paisley 2021 logo and gave passers-by the chance to stop to have their picture taken with branded props.
The launch took place on the same day as the longlist of albums for the 2016 Scottish Album of the Year Award were announced. Paisley will be home to the SAY Award – the most prestigious date in the Scottish music calendar – for the next two years.
Councillor Macmillan said: “Winning the UK City of Culture 2021 title would make a massive difference to the town, and everybody in Paisley and Renfrewshire would feel the benefits.
“We have had great support from the local community since the bid launched last year – but there may be others who want to get involved and are not sure how.
“The aim of the brand book is to make it easy for any individual, group or business to show their support – the next few years are going to be such an exciting journey for the town and we want as many people as possible to come with us.”
Bid Director Jean Cameron added: “Paisley 2021 branding has been visible around the town and at our events for a while now – it reflects the Paisley Pattern and the values and high standard of creativity for which the town is known around the world.
“Today is about taking the brand into the heart of that community and saying ‘this is yours, please use it’ – and that goes for Paisley people throughout the rest of the world too.
“Although we have had great backing to date we will only have a chance of winning if we show the judges at the UK Government’s Department of Culture, Media and Sport the local community is For Paisley 2021.
“To have this show of support on the day we get the first look at some of the fantastic musicians heading to Paisley for the SAY Award just shows the momentum the town is building.”
To download a full version of the brand book including usable marketing material, logos and information about the bid, visit www.paisley2021.co.uk/get-involved