Paisley First help local businesses brush up on Social Media Skills!
Paisley First has been working with local businesses to use the power of social media to promote their businesses better.
Social networks have evolved to become a very powerful communications tool in this digital age.
Gradually, more and more businesses are becoming aware of the importance of social networks but some small and medium-sized businesses still have doubts as to whether they provide benefits or not.
So Paisley First organised four training sessions focusing on a Social Media Overview and Facebook for Business for BID members.
Gary Ennis of NSDesign led the courses over two days showing how social media marketing can help increase brand engagement and ultimately help businesses attract new customers.
The courses have proven so popular that Paisley First is looking to run further courses later in the year.
Paisley First BID Manager, Andrew Mitchell, said: “It’s really important that businesses understand just how effective social media can be for their business, no matter what type of products or services they provide.”
“The free courses we organised for businesses in the town centre were very well received by all participants.”
“Those who took part in the training all felt afterwards that they now had a better understanding of the importance of social media in marketing their businesses as well as feeling more confident about how to use social media effectively.”
One of the participants, Margaret McCann, Manager at Kennedy’s Bar, said: “The training was fantastic, especially Facebook for Business, it really opened my eyes to what you can do to promote your business.”
“The trainer Gary was amazing. He shared his knowledge and expertise with everyone on the course in an easy to understand way.”
“The best thing was I was able to come back from the course and share what I had learned with the rest of the team at Kennedy’s Bar. I wouldn’t hesitate to recommend the social media training to other businesses within the town centre.”
Paisley First is now looking to run further social media training courses later this year.
If you are a Paisley First BID member and interested in taking part in future training courses, please call 0141 237 8120 or email firstname.lastname@example.org .